The Power of Cultural PersonasUnderstanding your users in their cultural context means understanding behavior.Sep 11, 2023Sep 11, 2023
Hogwarts Legacy UX Review for AntidoteThis February (2023), my dream game finally came to life — Hogwarts Legacy — years after I first held the very first Harry Potter book in…Jun 26, 2023Jun 26, 2023
Enabling interviewees to teach us: Ethnographic insights for UX ResearchersDuring my first extended fieldwork, I encountered a lot of obstacles when conducting ethnographic interviews. Far away from the…Feb 18, 2022Feb 18, 2022
The innocent UX DesignerWhen I started my journey in UX design I was already aware that a significant number of anthropologists are choosing to shift their careers…Jan 31, 2022Jan 31, 2022
